This report summarizes the active Vision Leads campaigns to date. The campaign consists of multiple phases across two regions (Iowa and Midwest), with several phases still pending launch. Below is a summary of the completed and in-progress phases.
Total Sent
545,326
Emails across all active campaigns
Total Clicks
9,728
From active campaigns
Avg. Open Rate
2.94%
Across all campaigns
Iowa Region
Iowa Campaigns
Campaign Progress2/6 Phases Active
Campaign
Progress
Sent
Clicks
Delivered %
Open Rate
Next Steps
Iowa 1
100%
124,832
1,541
64.69%
3.29%
Analyze
Iowa 2
100%
24,884
142
57.66%
1.78%
Pause
Iowa 3
Scheduled for Oct 7
Iowa 4
Scheduled for Oct 14
Iowa 5
Scheduled for Oct 21
Iowa 6
Scheduled for Oct 28
Notes:
Iowa 1: Monitor bounce rates, remove bounces from list. Next week's delivery count will be smaller. Add new segments per UTM sources.
Iowa 2: Making changes to the landing page.
Key Metrics
The Email Bounce Rate for Iowa 1 is 34.66%, which is higher than expected. Similarly, the SMS Bounce Rate is concerning at 42.31% for Iowa 2. These metrics need immediate attention to improve campaign effectiveness.
Midwest Region
Midwest Campaigns
Campaign Progress2/6 Phases Active
Campaign
Progress
Sent
Clicks
Delivered %
Open Rate
Next Steps
Midwest 1
100%
324,338
7,029
87.53%
3.81%
Analyze
Midwest 2
100%
71,272
1,016
59.38%
2.89%
Pause
Midwest 3
Scheduled for Oct 7
Midwest 4
Scheduled for Oct 14
Midwest 5
Scheduled for Oct 21
Midwest 6
Scheduled for Oct 28
Notes:
Midwest 1: Monitor bounce rates, remove bounces from list. Next week's delivery count will be smaller. Add new segments per UTM sources.
Midwest 2: Making changes to the landing page.
Key Metrics
The Delivered percentage for Midwest 1 is excellent at 87.53%, significantly higher than other campaigns. However, the Email Bounce Rate for Midwest 2 is 40.52%, which requires immediate attention. The overall performance of the Midwest region is strong, with a total of 8,045 clicks generated.
Recommendations
Address Bounce Rates: The high bounce rates across campaigns suggest list quality issues. A thorough list cleaning is recommended before proceeding with the next phases.
Landing Page Optimization: Both Iowa 2 and Midwest 2 campaigns are paused for landing page changes. Consider A/B testing new versions to identify the most effective design.
Segment Analysis: The UTM source segmentation should be prioritized to identify which traffic sources are generating the highest quality leads.
Delivery Scheduling: Adjust the upcoming campaign phases (Iowa 3-6, Midwest 3) based on the learnings from the current active campaigns.